Breaking Barriers is a podcast run by CEO of Adapting Social, John Vagueiro. This podcast uncovers the challenges that led to breaking through a success barrier for various entrepreneurs. The goal here was to create compelling newsletters that would capture viewers’ attention and pique their curiosity to sign up. Breaking Barriers is exactly how it sounds, so it requires graphics that match its energy.

Promotional emails and newsletters constructed for the smoothie bowl franchise, The Juice House.

Radiator Grille Store (RGS) is a retail company based out of Illinois that produces and sells aftermarket, OEM-looking grille inserts, wind diffusers, and other items for various Porsche and Corvette C8 models. While working as this client’s Account Strategist, I collaborated with him and our internal team to generate social graphics, emails, magazine ads, business cards, and more. While under my supervision and direction, RGS had achieved an ROAS of roughly 800%, between efforts made in Google Performance Max campaigns and a Meta Catalog campaign.

Here are just a few examples of graphics depicted on Google, social platforms, and in email.

Stylee Life Designs is a clothing company based in Florida that embodies a “good vibes” mentality and outlook on life. Their brand is fun, free-flowing, and aims to bring a smile to your face. I created their monthly newsletters, automated drips, and promotional emails to keep the brand top-of-mind for those who expressed interest, as well as to guide people through the buyer’s journey.

Blazin’ Bakery is an e-commerce store for herbal-infused brownie mixes, CBD oil tinctures, adaptogenic mushroom gummies, and more. I managed this client’s social media platforms and email marketing, where I’d promote conferences and products to help educate and entice consumers on the benefits of said products. Her brand was “groovy,” colorful, and fun, yet balanced by research and a sense of professionalism.

Kick Ash Basket is a grilling accessories distributor located in Neenah, WI. In this gallery are web banners that were once live, along with social posts and email newsletters that were published and sent. Logos and branding provided by client.

kickashbasket.com

@kickashbasket

Livalaya is a sustainable 100% cotton Macramé company based in India that uses its products to support its local artisans. I provided design services including Amazon Solutions and website development to help promote the artisanal brand and improve the user’s shopping experience. Logos and branding provided by client.

To view the Livalaya Storefront on Amazon, click here.

To view an example of a completed Listing Optimization and A+ Content, click here. (A+ Content is towards the bottom of the webpage).

Campus Colors, now called Team Fan Apparel, is a college apparel distributor that promotes their products online through Amazon Solutions, email marketing, and social media.

To view a live Amazon listing and brand story, click here.

The YoYa Toys Company makes fun products for those who appreciate nostalgia. YoYa Toys’ products are classic ideas recreated with better materials and improved manufacturing quality.

To view the YoYa Toys Instagram page, click here.

The Oddbods Show is an animated television series produced by the Singapore-based studio One Animation. The series focuses on seven characters—Bubbles, Pogo, Newt, Jeff, Slick, Fuse and Zee. I provided Amazon Solutions, Storefronts, and package inserts to help promote the brand and its products and improve user experience for potential customers.

To view the Oddbods Storefront, click here.

To view an Amazon Listing Optimization, Brand Story, and A+ Content, click here.

The Hair Restoration Center of NY and NJ is a hair transplant center for both men and women, that offers both surgical and non-surgical hair restoration options.

Email Blast designs for Ranger Industries’ and ICE Resin®’s retail site promotions

Collaborative product pieces for Ranger Ink’s signature designer Simon Hurley. Updated packaging for Ranger’s Perfect Pearls™ product line.

All product packaging followed strict guidelines for stores such as Michael’s, Hobby Lobby, and Joann Fabrics. Packaging regulations varied between the United States, Canada, and Mexico.

Full page print advertisements for Ranger Ink brands, such as Tim Holtz® Alcohol Inks, Dylusions by Dyan Reaveley, Dina Wakley MEdia, and Wendy Vecchi MAKE ART. These ads have been published in various craft magazines including Cloth Paper Scissors, Somerset Studios, and Stampington Art Journaling.

Posters, sample stickers, and sample signs for International Flavors & Fragrances, Inc., an American corporation that produces and markets flavors, fragrances, and cosmetic actives globally.

Q Prime is a music management company located in Midtown Manhattan, where I had the opportunity to create promotional material, social media cover photos, ad mats, and more, for artists of various music genres.

A collection of work from freelance contracts with Nex Level Creative, Middletown Plumbing & Heating, and The Chubby Pickle

This is a gallery of work I completed for the financial technology company, Billtrust. The work depicted here includes a social media cover photo, LinkedIn ads, an Employee Spotlight template, and eBook spreads. These materials were curated to promote the Billtrust brand and educate the public on the company’s offerings.

Jean Marie’s Bear Brandy was a liquor packaging assignment that visually modernized a very traditional, masculine beverage. The goal was to maintain the gentlemanly essence of the brand while simultaneously expanding its target audience through an updated, stylized label.

To aid the population of Philadelphia that falls at or below the poverty line, I collaborated with others on a proposal for a free wifi program that would operate under the government. Displayed here are the logo, wireframes, stationery, advertising posters, and register cards that would help market this brand.

The Las Vegas Freakshow Convention is an annual event where PT Barnum's visions from the past come alive and give today's audiences the chance to experience the culture. This identity emphasizes the painterly qualities of sideshow posters and banners dating back to the 1800s.

Don’t Buy That Thing On Sale is a website prototype that showcases the disadvantages of fast fashion and promotes slow fashion as a positive alternative. 

A play-on-words tattoo business identity. The logo, ads, stationery, and a detailed wireframe were curated to promote the juxtaposition within the brand identity. Is it really your grandma’s tattoo shop?

Odyn Interiors is a fabricated modern rustic interior design firm located in West Chester, PA. Odyn Andersson, the founder of this company, wanted to stay true to his Nordic culture and incorporate Swedish styles and woodworking into his clients' projects. Sourcing most of the wood that the firm uses from Sweden, Andersson emphasizes the significant influence his country has on his work. 

Imagine a rustic Spanish restaurant in the heart of Philadelphia that offers delectable tapas and crafted cocktails for all. Pico de Gallo is a fabricated tapas bar located in city of brotherly love, where authentic Spanish cuisine meets exciting Philly nightlife. 

This poster series addresses the highly controversial Planned Parenthood. By featuring statistical statements that focus on numerical comparisons, these posters provide viewers with an alternative way of looking at Planned Parenthood as a multifaceted resource.